A strategic perspective to think, structure and drive the trajectory of businesses

leCabinet.design specializes in strategic insight into organizations, trajectory structuring and supporting decisions that shape the future.

leCabinet.design

leCabinet.design is an independent consulting firm founded by Frédéric Lalande. For over thirty years, he has supported executives, entrepreneurs and institutions during pivotal moments: growth, strategic inflection, transformation and structuring of new models.

His approach relies on a holistic view of organizations — at the intersection of brand, offering and governance — to inform decisions that durably shape the future of businesses.

In an unstable environment, the real challenge is not to act — but to know where to focus the effort.

leCabinet.design provides the strategic perspective needed to detect weak signals, identify tipping points and structure coherent decisions.

A committed partner, at your side when the trajectory is at stake — bringing the perspective, clarity and resilience that defining decisions require.

They have trusted us throughout the missions we have conducted.
A PRIME GROUPE · A2MICILE · AAA-DATA · ACCOR · AFD · AFG · AG2R · AIR FRANCE · AKERYS · ALCATEL · ALSTOM · ALSTOM TRANSPORT · APPR · AREVA · ARIANE ESPACE · ARTENGO · ASTRAZENECA · ATOMIC · AUCHAN · AUDIOLIB · AXIANS · AZZARO · BANIJAY · BANQUE POPULAIRE · BNP PARIBAS · FORTIS · BOUYGUES IMMOBILIER · BOUYGUES TELECOM · CALT · CANAL+ · CASTORAMA · CELARTEM TECHNOLOGY · CELLFISHMEDIA · CETELEM · CHANDON · CITROËN · CLUB MED · COGEDIM · COMITÉ CHAMPAGNE · COTY PRESTIGE · COYOTE · CRÉDIT AGRICOLE · CRÉDIT MUTUEL · DACIA · DARTY · DASSAULT SYSTÈMES · DAVIDOFF · DECATHLON · DPD · EADS · ECOMOBILIER · ÉCOLE INTUIT LAB · EDF · ELEPHANT & Cie · ELIOR · ENDEMOL · EUROPE 1 · EUROVIA · FNAC · FONDATION D'AUTEUIL · FRANCE Ô · FRANCE TV · FRANSAT · GAUMONT COLUMBIA · GDF · GRAS SAVOYE · GROUPE DASSAULT · GROUPE SOS · GUIDE DU ROUTARD · HISTOPAD · HÔTEL DE CRILLON · IBIS · IBM · INESIS · INFINITY · INPI · KENZO · L'ORÉAL · LA BANQUE POSTALE · LA MONDIALE · LA ROSE DES VENTS · LACOSTE · LAGARDÈRE ACTIVE PUBLICITÉ · LAPEYRE · LCL · LINXENS · LUCENT TECHNOLOGIES · M6 · MAAF · MASTER CARD · MCM TOP · MERCURE · MICHELIN · NATIXIS · NIKE · NOVARTIS · OOREKA · PAGES JAUNES · PCR · PEUGEOT · PFIZER · PLAY INTERNATIONAL · PMU · PREP'ART · PRÊT À POUSSER · PSA PEUGEOT CITROËN · PSA UNIVERSITY · RAI · RATP · RATP INNOVATION · REED EXPOSITION · RENAULT · RESERVOIR PROD · RFO · RHODIA · ROCHAS · ROLAND-GARROS · SAFRAN · SAGEMCOM · SAINT GOBAIN · SALON DU LIVRE · SALON NAUTIC · SEPHORA · SFR · SHANGRI-LA · SNCF · SNE · SOCIÉTÉ GÉNÉRALE · SOGEA · SOLETANCHE FRESSINET · SOLOCAL · SOLVAY · SPORSORA · TDDII · TÉ · TF1 · THALÈS · TRUSSARDI · UBISOFT · VALEO · VEUVE CLICQUOT · VILLE DU HAVRE · VINCI · VINCI AUTOROUTES · VINCI CONCESSIONS · VINCI CONSTRUCTION · VINCI IMMOBILIER · VINCI PARK · WALTERS PEOPLE · WHYNESS · WIMOOV

In the antechamber of decisions that transform businesses

I help companies clarify their trajectory, align their strengths and turn their ambitions into sustainable momentum. I work with executives when decisions durably shape the business.

With leCabinet.design, decisive periods demand above all clarity. I bridge the gap between your history, your expertise and the demands of the future.

Understanding challenges & industries

Every company faces challenges: digitalization, market shifts, new customer expectations, societal and technological changes. My mission is to bring an outside perspective to:

  • Analyze your industries and expertise
  • Identify the underlying dynamics that may reshape your equilibrium
  • Anticipate the impacts of emerging technologies
  • Assess risks and opportunities in the short, medium and long term

From vision to concrete action

I support executives and their teams in building a clear strategy. My approach transforms observations into concrete action plans:

  • A structuring perspective when balances need to be redefined
  • A methodology centered on people and the valorization of internal expertise
  • Development of a strategic roadmap
  • End-to-end support, from reflection to execution
  • Creation of a tailored business plan
  • Implementation of new value models
  • Definition of unifying and sustainable corporate projects

A discreet but essential partner

leCabinet.design positions itself as a solid yet discreet link in your transformation. We help you identify the tipping point — the decisive moment when awareness becomes action — and make your projects visible, effective and enduring.

A promise

With leCabinet.design, your challenges become opportunities for innovation and sustainable growth. We bridge the gap between your history, your expertise and the demands of the future.

Let's connect

Frédéric Lalande

Professional background

Research & Education Projects – AI / Quantum / Biotech

Since 2024

  • Development of applied research programs (AI, quantum computing, teleportation, biotech)
  • Collaboration with researchers from CEA, CNRS, IPHT and industrial partners
  • Design and structuring of a hybrid Biotech × AI school model
  • Support for scientific entrepreneurship in pitching and fundraising
  • Support for scientific entrepreneurs in pitching and fundraising
  • Support for investment groups in repositioning their offerings and brand storytelling
  • Restructuring of investment vehicles and redefining personas/key customer profiles

Founder & Associate – Groupe Rockland

since 2024

Managing Director & Partner – Prép'art

2018 – 2024

  • Led an agile organizational and cultural transformation across a multi-campus educational group
  • 95% success rate in competitive exams (vs. 3% national average)
  • Implemented a product-oriented approach focused on value and continuous improvement
  • Facilitated collective intelligence workshops with teaching teams
  • Coached managers in adopting new collaborative practices
  • Contributed to national cultural events (Nuit Blanche, festivals, exhibitions)
  • Network of 10,000+ alumni

Founder & CEO – École intuit.lab

2000 – 2024

  • Created and developed a leading design & brand strategy school (Bachelor, Master, professional training – RNCP Level 7)
  • International deployment: France, India (4 campuses), Brazil, Middle East
  • Led academic, entrepreneurial and international strategy
  • Managed 200+ employees
  • 1,000+ students trained per year
  • Consistent revenue growth: +10 to +15% per year over 24 years
  • 4,000+ alumni

Founder & CEO – Seenk Agency

2000 – 2024

  • Design & branding consulting agency
  • Major clients: Lacoste, BNP Paribas, Vinci, Dassault, FFT, Valeo, ManoMano, Naval Group, Groupe SOS, EDF, Prêt à Pousser, Taittinger, Sagem, PSA…
  • General & artistic direction
  • Average EBITDA: 20%
  • Over 100 brand strategies deployed

Founder & CEO – Groupe Rockland

2000 – 2024

  • Holding company dedicated to education and culture
  • Acquisition and development of educational institutions
  • Real estate management and campus operations (Paris, Aix, Marseille)
  • Structuring of hybrid education / culture / entrepreneurship models

Founder & Manager – SCI ID / SCI Jolie Joliette

2008 – 2024

  • Acquisition and management of commercial real estate assets
  • Oversight of renovations, compliance, budgets and operations
  • Paris: 1,000 m² · Aix-en-Provence: 500 m² · Marseille: 1,800 m²

Art Director – International

1995 – 2000

  • Atomic (Austria) – Worldwide Art Director
  • Agencies & freelancing: Euro RSCG, BBDO, CBA, M6, TV5
  • Led branding, digital & audiovisual projects